Retail Specialist Skills
(Business Studies)

Conduct a SWOT analysis. Develop a marketing plan for a specific product or service. Examine the life cycle of a range of products including new product development. Explain the elements of the marketing mix. Carry out market research applying appropriate techniques and research methodologies.

A block placement of two weeks in an office environment. One-to-one consultation in relation to your CV design and finding a suitable placement – focussing on your skills and talents, etc. Link with local employers and job opportunities.

Develop and execute digital marketing strategies and activities under supervision using a range of e-tools and contexts. Identify & evaluate examples of digital marketing strategies across several industries.

Build professional websites using HTML, CSS, WordPress and video editing techniques.

Learn how to evaluate a Retail Organisation including Legal, Customer Care, Complaint Handling & Returns Policies – Investigate Cash Handling Techniques. This module also includes how to do Product Promotions, Upselling and Complaint Handling issues.

Learn how to plan and construct a retail display using a variety of techniques with the purpose of generating extra sales in their future employment.

Produce a spreadsheet that meets a simple design specification and is fit for purpose. Learn a range of spreadsheet features such as data and cell formatting techniques, conditional IF statements, financial, date and time functions. Generate a variety of types of graphs from spreadsheet data. Automate routine multi-step tasks through the creation, execution and management of simple macros.

• Introduction to GDPR: This workshop gives learners an overview of GDPR. The workshop examines what GDPR stands for and gives an understanding of the current data protection rules and obligations. The learners also receive information on the types of data, the terminology associated with GDPR, the penalties with breaches, storage of data and general do’s and don’ts regarding data. A West Cork Campus Certificate is issued on completion. 
• Microsoft Outlook: This Microsoft Outlook workshop will give information on accessing your college email, Outlook layout, how to send and receive emails, attaching/downloading a file and reply options.  It also covers organising your emails – folders etc, Outlook settings, signature, out-of-office reply, using the calendar, setting up meetings, setting up reminders and to do lists. A West Cork Campus Certificate is issued on completion. 
• Mastering the Professional Phone Conversation: This workshop gives the learner the knowledge and skills when answering the telephone professionally in the workplace. Additionally, handling telephone complaints and ending calls is also covered.  A West Cork Campus Centre Certificate is issued on completion.